International Integrated Resorts Management (3 credits)
國際綜合度假村管理

This course introduces students with the newest concepts of Integrated Resort (IR) management. It discusses the inner workings of the hotel, gaming, entertainment and resort industry. Aside from the organizational structure and functions of each department, students will gain an understanding of the interaction and the logistics involved in ensuring the constant and uninterrupted output of services across all functions to ensure complete guest satisfaction within an integrated resort setting. This fundamental understanding of operations and basic managerial responsibilities will provide for a deeper and broader appreciation of the complexities and challenges of managing the daily operations of an IR. After completing this course, students will be able to have a fundamental understanding of the integrated resorts from a local and global perspective. Learning outcomes of communication and logistic skills will also be emphasized in this course
Pre-requisite: None

International Hospitality Marketing Management (3 credits)
國際款客服務市場管理

This course seeks to equip students with the key conceptual, analytical and problem solving skills to address marketing problems and decisions. Specifically, it introduces students to various marketing analyses (customer, competitor and company analysis) and marketing strategies. Tools and methods used in planning and implementing the four Ps (product, price, place and promotion) will be explored. Service marketing basics will be emphasized.  This course integrates theory and practice within the context of organizations operating locally and globally. After completing this course, students will also be able to advance their research and analytical skills.
Pre-requisite: None

Managing Human Resources and Personnel Psychology in Integrated Resorts (3 credits)
綜合度假村人力資源管理及人事心理學

This course aims to develop within students the capacity to understand the complexity of managing people. Participants of this course will carry out an in-depth investigation into such topics as recruitment, compensation, and training. This course will also examine the personnel psychology when managing human resources.  It will introduce participants to current debates within human resource management. After completing this course, students will also be able to enhance their communication skills and should be able to formulate organizational strategies for integrated resorts.
Pre-requisite: None

Managerial Finance in Integrated Resorts (3 credits)
綜合度假村財務管理

This course introduces the principles and practices of financial management. It describes financial decision making processes for firms where the desired outcome is the creation of wealth for shareholders. The first objective is to develop an appreciation for the relevance of financial theory and its empirical validation. The second objective is to provide a set of opportunities to productively link theory with practice. The third and last objective is to let the students understand the process of value creation and the principles of “value based” management. Topics in this course include the time value of money, financial analysis and planning, cost of capital, capital budgeting, capital structure, working capital management, long-term financing decisions, dividends policy, mergers and acquisitions and the international dimensions of finance especially in integrated resorts and hospitality industry.  Research and analytical skills will also be emphasized within the module. Pre-requisite: None

Integrated Resorts Management Internship (6 credits) (For student intakes of 2013 backwards)
綜合度假村管理實習 (適用於2013年或之前入學)

The internship programme is designed for students who have no prior working experiences in the related hospitality fields. The aim of this programme is to allow these students to get familiar with the hospitality work settings so to better prepare them to join the workforce after graduation. Student undergoing the internship will be based in a company whose focus is cognate with the gaming and hospitality industry. The nature of the internship will vary depending on the requirements of the company. Students are responsible for searching for their own placements. However, the overall structure and timing must be agreed with the programme coordinator, the employer and the student. Students will be expected to work full time with the company in the gaming and hospitality industry for a period of at least 640 hours within their first academic year. Students can take the internship programme in the day time during their first academic year. A report has to be submitted after the internship.  Students who are working full time with at least 2 years supervisory or managerial experience at the time of application will be able to exempt from this internship course. Students who are working full time without 2 years of supervisory or managerial experience at the time of application will be able to waive from the internship course.  All other exempt or waive cases will be subjected to special approval on case by case bases. After completing this internship, students will be able to advance their communicational skills and have a better understanding of the industry in order to formulate organizational strategies for the integrated resorts.
Pre-requisite: None

Integrated Resorts Management Internship (3 credits) (For student intakes of 2014 onwards)
綜合度假村管理實習 (適用於2014年或之後入學)

The internship programme is designed for students who have no prior working experiences in the related hospitality fields. The aim of this programme is to allow these students to get familiar with the hospitality work settings so to better prepare them to join the workforce after graduation. Student undergoing the internship will be based in a company whose focus is cognate with the gaming and hospitality industry. The nature of the internship will vary depending on the requirements of the company. Students are responsible for searching for their own placements. However, the overall structure and timing must be agreed with the programme director, the employer and the student. Students will be expected to work full time with the company in the gaming and hospitality industry for a period of at least 560 hours and a report has to be submitted after the internship.  Students who are working full time with at least 2 years supervisory or managerial experience at the time of application will be able to exempt from this internship course. Students who are working full time without 2 years of supervisory or managerial experience at the time of application will be able to waive from the internship course.  All other exempt or waive cases will be subjected to special approval on case by case bases. After completing this internship, students will be able to advance their communicational skills and have a better understanding of the industry in order to formulate organizational strategies for the integrated resorts.
Pre-requisite: None

Meeting, Incentive, Convention and Exhibition Management (3 credits)
商務會議、獎勵旅遊、大型會議及展覽管理

The objective of this course is to provide students an overview of the Meeting, Incentive, Convention, and Exhibition industry. It emphasizes on the advanced knowledge in planning, organizing, staging, marketing and management of conventions, meetings and exhibitions.  Case studies and best practices will be emphasized in this course. Students will be able to advance their understanding of the importance of MICE in an integrated resort, formulating strategies in order to improve the MICE business after completing the module.  In addition, analytical skills will also be emphasized in this course.
Pre-requisite: None

Event and Entertainment Management (3 credits)
項目及娛樂管理

This course focuses on examining the unique characteristics of the event and entertainment industry. It gives advanced knowledge of how to research, organize, stage, manage and market different types of events and entertainment. This course examines the challenges that the industry faces and will cover topics such as basic event industry concepts, feasibility, venues and sites selection, legal compliance, risk management, marketing strategies, sponsorship and event bids. Students will be able to progress their communication, research and analytical skills.
Pre-requisite: None

Food and Beverage Management (3 credits)
餐飲管理

This course focuses on the overview of the management of the food and beverage operations. Topics for discussion include advanced knowledge in food and beverage trends, food and wine pairings, event caterings such as marketing, contract writing, food production, room arrangement, and personnel required for specific catered events and operation issues such as purchasing, service, and cost controls management. Emphasis will be placed on techniques and practices in the food and beverage operations.  Case studies and best practices from the industry will be adopted. The importance of communication skills will be advanced in this course.
Pre-requisite: None

Lodging Management (3 credits)
房務管理

This course aims to provide students an overview of the lodging management.  Students who successfully complete this course will have advanced knowledge of how the lodging industry operates. This course will equip students with the required knowledge and skills that are essential in the lodging industry. Emphasis will be placed on techniques and practices in the lodging operations. Students will also be able to develop an understanding of lodging management from an international perspective and advancing their analytical skills.
Pre-requisite: None

Hotel Revenue Management (3 credits)
酒店收益管理

This course aims to provide students with concepts of revenue management in the hotel sector and discuss how managers can maximize hotel revenue by using forecast information in capacity management, discount allocation and duration control. Detail discussions will be on how revenue management decisions are affected by group room sales, transient room sales, food and beverage activities, local and are wide activities, special events and seasonality factors. Upon course completion, students will have further developed their research and analytical skills, with a greater understanding of the strategic perspective in formulating organizational strategies in integrated resorts.
Pre-requisite: None

Gaming and Casino Operation Management (3 credits)
博彩及賭場經營管理

This course aims to give students an advanced knowledge to the gaming industry development and management around the world. A central focus will be the rationale of gaming legalization and its economic impacts in different countries. In addition, this course also gives students an overview of the operations in casinos.  An emphasis will be on current trends of the casino operations as well as the primary management and financial elements that are unique to operating a casino.  Topics will also cover the game protection/cheating and scams, internal theft, and other table and non table games that are important when managing a casino business.  An outcome is that student will have a greater international perspective towards gaming and casino operations management.  Communication skills will be advanced after completing this course.
Pre-requisite: None

Cross Cultural Gambling Psychology (3 credits)
跨文化博彩心理學

This course focuses on the application of psychological knowledge to gambling behaviors. Topics include motivations, decision-making strategies, cognitive heuristics and biases, group and social influences, and pathological addictive gambling behaviors. Students will be able to better formulate organizational strategies for integrated resorts and enhancing both their communication and analytical skills.
Pre-requisite: None

Travel and Tourism Management (3 credits)
旅遊業務管理

This course provides student an overview of the unique characteristics of the travel and tourism industry. It emphasizes on examining advanced knowledge in travel and tourism industry system and will cover issues related to the impact of tourism planning and development. This course is designed to use a practical and pragmatic approach to understand travel and tourism management. Case studies and best practices will be emphasized in this course with global insights and perspectives. Research and analytical skills will be further developed as an outcome of this course.
Pre-requisite: None

Retail Management in Integrated Resorts (3 credits)
綜合度假村零售業務管理

This course discusses different activities and decisions that retailers face everyday. Students will learn major issues related to marketing and management in retailing. After taking this course, students should be equipped with advanced knowledge of understanding and solving the challenges faced by retail stores especially in integrated resorts, managing and marketing retail operations, as well as communicating effectively with customers.  As a result, communication skills will be advanced after completing this course.
Pre-requisite: None

Strategic Management in Hospitality Industry(3 credits)
款客服務業策略管理

This course provides students with the challenge of integrating different functional skills and applies them to actual business cases especially in the hospitality industry. Consequently, strategic management is a capstone course, where students will deepen their understanding of how competitive advantages, business strategy, corporate strategy, and international strategy impact the success or failure of companies. Research and analytical skills with ability to better formulate organizational strategies will be improved as outcomes for this module.
Pre-requisite: None

Service Quality Management in Integrated Resorts (3 credits)
綜合度假村品質服務管理

This course provides an overview of service quality management in integrated resorts. This course will equip students with the essential knowledge and service quality skills that are required in the industry. Quality analysis and enhancement issues are emphasized.  Students will further progress their research and analytical skills as a result of taking this module.
Pre-requisite: None

Direct Marketing and Customer Relationship Management in Integrated Resorts (3 credits)
綜合度假村營銷及顧客關係管理

This courses aims to equip students with key knowledge and skills in direct marketing and customer relationship management. It will cover the core elements of customer relationship management and topics such as customer retention, service delivery, and customer satisfaction will be included.  Advances in direct marketing will also be emphasized.  Students will be able to diagnose and establish customer relationship management strategies and direct marketing strategies that support integrated resort objectives. Case studies and best practices will be emphasized, with an enhanced ability in communication, research and analytical skills upon course completion.
Pre-requisite: None

Special Topics in Integrated Resorts (3 credits)
綜合度假村專題研討

This course aims to familiarize the students with the latest issues and topics in integrated resort. It allows students to develop skills related to a special aspect of integrated resort not presently covered in the other integrated resort related courses offered in the programme.  Special topics may include one of the following:
Global Issues in Integrated Resorts Management; Technological Advances in Integrated Resorts; Cross Cultural Communication in Integrated Resorts Management; Service Quality Management in International Hospitality; Customer Relationship Management in Integrated Resorts; Crisis Management in Integrated Resorts; Leadership in Integrated Resorts; Facility Management in Integrated Resorts; Environmental Management in Integrated Resorts; or other advance topics in Integrated Resorts Management. These courses are designed to improve and progress global perspectives in integrated resort management, with communication skills being further developed.
Pre-requisite: None

Service Operations (3 credits):
服務營運

This course provides an overview of supply chains and operations management. It also contains an analysis of policies, decisions and systems that produce goods and services and an examination of the role of comprehensive planning, materials management, resource scheduling, distribution systems, and system location in service operations. Quality analysis and enhancement issues and processes are also introduced.
Pre-requisite: None

Global Business (3 credits):
環球商業

This course enables students to conduct analyses of the cultural, legal, political, financial, and economic factors affecting the global business environment. Substantial attention will be paid to integrated, multidisciplinary applications of knowledge. A case-based approach is used.
Pre-requisite: None

Research Methods (3 credits)
研究方法

This courses aims to equip students with the knowledge and skills in conducting research for the hospitality industry. Students will be able to diagnose and identify research problems, collect relevant quantitative and qualitative data, propose alternatives and solutions, and report recommendation to business professionals in the hospitality industry. The ability for students to conduct research and analysis will be enhanced as an outcome from this module.
Pre-requisite: None

Applied Business Project/Academic Thesis (3 credits):
應用商業論文或學術論文

Students may choose to undertake an applied business project or an academic thesis, similar to the MBA programme offered in FBA.  The project shall be supervised by an instructor of assistant professor rank or above within the FBA.  If circumstances require, a supervisor from outside the university may be invited. In line with the MBA programme offered with the Faculty, the applied business project will need to be orally defended. Upon successfully defense of the applied business project, a grade and a 3 credit will be granted.  On the other hand, students can choose to undertake an academic thesis.  The format and guidelines will be same to those master programmes offered by FBA.  A candidate will be allowed to write the applied business project or academic thesis only if his/her GPA for the coursework attains 2.3 and has finished taking the research methods course and all required courses except the internship course. Research and analytical skills will be further advanced by students after completing this thesis.
Pre-requisite: None

Service Operations (3 credits):
服務營運

This course provides an overview of supply chains and operations management. It also contains an analysis of policies, decisions and systems that produce goods and services and an examination of the role of comprehensive planning, materials management, resource scheduling, distribution systems, and system location in service operations. Quality analysis and enhancement issues and processes are also introduced.
Pre-requisite: None

Global Business (3 credits):
環球商業

This course enables students to conduct analyses of the cultural, legal, political, financial, and economic factors affecting the global business environment. Substantial attention will be paid to integrated, multidisciplinary applications of knowledge. A case-based approach is used.
Pre-requisite: None