On 22nd June, Mr. Jeffrey Jiang, Vice President – Communications & Content Marketing of Sands China Ltd., gave our MSc Event & Entertainment Management class an inspiring talk on “Entertainment Industry Trends in China”. Apart from showing entertaining videos to the students, he introduced product placement and explained how The Venetian uses social media channels like Weibo and celebrity endorsement. Mr Jiang also acted as the judge for the students’ final project. The Q & A session of the presentations provided our students’ with deeper insights into the feasibility of their projects.